Every time you stare at your computer screen you see images, videos and different posts flash before your eyes. Have you ever wondered how these things were chosen and why? Everything you see on social networking sites, blogs, and even government run websites involved someone sitting behind a computer screen, and specifically choosing as well as planning what they wanted to display to their audience. Everything you see online was specifically chosen to convey a message someone deemed important. So, when an event occurs that shocks nations around the world the same method is used to convince an audience that something needs to be done to achieve change. This is exactly what happened after the 43 students of Ayotzinapa went missing and the websites #UStired2 and #yamecanse went up. They use specific images, videos, and connections to other social networking sites to get their message across while convincing their audience to help the cause.
#UStired2 uses a lot of images to show the unjust actions that are occurring in Mexico. The images are all throughout the website many of which are edited to either show how the administrators of the website feel about a person, or to further their own message. They also constantly repeat the number forty-three, the picture to the left being an example, to remind the audience of the forty-three students and the great loss they meant to many. This website also has the ability to be mentioned in a Facebook or Twitter post, two of the most common forms of social networks. The website does this in order to spread their message through faster means of just existing and waiting for people to visit the website. Overall their digital identity is that of a great revolutionary group looking for change through all forms and asking help from all people.
#Yamecanse works on a slightly bigger level. They use images, videos, blog posts, interactional methods, and connect to various social networks. The images they use are similar to those of #UStired2 only they also have the option of citizens from the world taking part in the images used. An example is an image on the right of various people who submitted their picture along with their thoughts on what is going on in Mexico. They make sure that people feel that the cause is almost a part of who they are. On the homepage of the website, they have a video that makes sure that whoever is watching reacts emotionally to the whole situation. The blog posts are all made with the option to allow people to comment. Again, the website attempts to draw in the audience through having them take part of the protest against the government of Mexico no matter where they are in the world. Something very interesting that this website has is that it allows you to be able to translate whatever is being said into any other language by just a push of a button to be able to reach everyone and anyone. Overall their social identity is an extremely determined revolutionary group that will do anything in its power to achieve its goal. It even has a web page dedicated to step by step instructions on how to further participate in the cause.
Images, videos, and writing are all around us and play an important role when it comes to convincing people to do or think something. When these methods of persuasion are used online they are a lot more powerful because they can be shared and spread out throughout the entire world in a matter of hours. With all the events that are currently occurring in Mexico, this is the strongest method of retaliation we can have. The ability to be able to easily access both websites from either a laptop, phone or tablet assures that their cries for change spread far and wide. After all, the best way we can get back at a government that refuses to listen is exposing them for what they really are, cowards hiding behind fancy titles.